Video Distribution: Strategies On Circulating Your Videos
(Image by Jakob Owens on Unsplash)
When it comes to video marketing, creating compelling video content is only half the battle. The struggle won’t stop there. Well, if a video gets posted but no one sees it, does it really exist after all?
Therefore, you also need to get people to click on it so your video can get the exposure it deserves with a video distribution strategy.
Whether it’s an explainer video, social video, or product demo, every engaging video needs to be spread like wildfire so it can bring you the best result.
However, everyone knows creating high-performing video content is not a cakewalk, let alone convincing people to watch it among other millions of videos out there competing for attention.
Today, more than 300 hours of online videos are uploaded every single minute on YouTube alone. Now, the question is: as the battle for viewers intensifies, how do you get the exposure your marketing video deserves?
Let’s find out!
#1. Invest in Video SEO
Video SEO is the secret sauce of video distribution strategy. By spending more effort on video SEO, your marketing video can rank higher on the search results seamlessly. This, in return, will make your target audience much easier to find your video and click on it.
You can start optimizing your video for search by doing keyword research. Pick a keyword that has a high-volume and low competition to make your video stand out. And make sure you include the keyword on your video title and description (if you upload it on a platform like YouTube).
Don’t forget to also include captions (CC) and video transcripts. Not only do those two make your videos more accessible to a broader audience, but they also make your videos more scrapable by search engine crawlers since there’s scannable additional text on the page.
#2. Go Social
The more you share your marketing videos, the higher your chances to get seen by a broader audience. That’s why you need to utilize social media to get maximum exposure.
With more than 3.8 billion users worldwide, social media can be such powerful places to catch more eyeballs. One thing you need to bear in mind, though, you need to host your videos on different social media platforms.
Of course, YouTube is the home for online videos and it’s a must-use channel to host your video, but you need to also consider other channels like Facebook, Twitter, Instagram, even TikTok.
Since no social media are created alike, it’s always important to make sure that you understand the demographics and characteristics of each platform so you can choose the right ones for an effective video distribution strategy.
#3. Create Eye-catching Thumbnail
Along with the title, the thumbnail is the first thing that your audience sees when they find your video. It’s safe to say that it’s your first impression of your video before they hit the play button. In other words, it’s a big deciding factor in whether or not your audience will click to watch your video.
A great thumbnail is much more than a tiny image that gives the audience a sneak peek of the video. It can also bring you more clicks and even new subscribers. Then, how to make an eye-catching video thumbnail that will be clicked?
You can use thumbnail maker tools like Canva, Adobe Spark, banner snack, and more. Most of those thumbnail makers offer you customizable templates that can help you create thumb-stopping thumbnails in no time.
#4. Utilize Video Email Marketing
Utilizing video email marketing can give you an extra boost for your video distribution strategy. When you think of email, you probably think of texts, GIFs, or pictures. In fact, video can be a great addition to your email marketing strategy since it increases your open rates (so, it’s a win-win).
Considering that your email subscribers love video on email, including video on your email marketing campaigns won’t only increase the engagement but it can also help you maximize the exposure of the video itself.
You can simply copy the video’s URL and paste it into the email body. To make it more captivating, you can use tools like BomBomb, Vidyard, or Dubb. Those tools will display a video player for the video so your subscribers can play it directly on their inboxes.
#5. Make It Mobile-Friendly
One thing is clear here: you need to make your video mobile-friendly so you can easily appeal to mobile users, maximizing your video distribution effort.
Creating mobile-friendly videos can increase its shareability as more than 92% of mobile users tend to share online videos with their social networks. Make sure every object on your video content fits into such smaller screens.
#6. Try Paid Advertising Platforms
Getting your marketing videos seen by a broader audience won’t happen overnight. It takes painstaking efforts, time, and patience. But, if all those things are just painful for you, you can take a shortcut by relying on paid advertising platforms.
From YouTube ads to Facebook video ads, paid advertisement platforms provide you with targeting options, making it easier for you to promote your video to the exact audience you’re looking to attract. That’s why you can see the visible results of your video distribution strategy much faster.
Ultimately, even though you need to spend some bucks for this strategy, paid video advertising platforms typically end up paying off. It helps you increase your views and spread content awareness in no time.
Wrapping It Up
Video distribution strategy is all about getting your message across through video content to a broader audience. No matter how interesting and brilliant your video content is, if nobody sees it, it won’t take you anywhere. There are tons of channels and strategies to distribute your video, and it’s up to you to decide which ones make the most sense for your marketing videos. It’s always important to find strategies that match your business preference and budgets so that your efforts on video distribution strategy yield the biggest rewards.